So this morning at about 7:30am, O2 sent out an email to what is probably millions of punters (judging by the fact that their pre-orders site has crashed and burned) with the headline:
iPhone 3G is here and its free*
Anyone spot the problem with this?
Let’s see what Wikipedia has to say about this:
ITS, it’s or its can mean:
- “its”, the possessive adjective and possessive pronoun form of the personal pronoun it
- “it’s”, a contraction of “it is” or “it has”
- The “It’s” man, a man with torn clothes and unkempt beard who appeared at the beginning of episodes of Monty Python’s Flying Circus
It comes to something when a corporation the size of O2 can’t even be bothered (or doesn’t have the knowledge – a more worrying conclusion) to get basic grammar and punctuation correct on what is unquestionably its biggest launch of the year.
Jan 9 2009
“Red Wizard needs food, badly”*
This Christmas, I received a single video-gaming related item: Prince or Persia, on the Xbox 360. Actually, I can’t remember the last game I bought for the Wii… it may have been Super Smash Bros. Brawl. Why this (not so) sudden apathy for the saviour of the games console? Because after a dream start to a console which has stratospherically exceeded even their own expectations (and perhaps herein lie the seeds of the problem), Nintendo have failed to capitalise on their lead at almost every juncture.
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By Stuart • Computer Games, Rants, Technology 1